Alumic · Los Angeles
We find where money leaks out of a trade business.
Marketing for trade contractors in Los Angeles and across California: website content, SEO management, paid ads, and revenue leak remediation for HVAC companies, plumbers, electricians, roofers and landscapers. We start from your own numbers and show the arithmetic.
What we do
Four services, one question: does the phone ring and does the job get booked?
Each one can stand alone. Start wherever you think the biggest leak is, and we will tell you where we think it is.
- Service 01 Website content
Website content
Service pages, trade-specific copy and a homepage that answers a homeowner's question before they hit the back button.
- A service page for each job type you want more of
- A homepage that says your trade, your area and how to reach you before the fold
- Page titles and descriptions written for what homeowners actually search
- Service 02 SEO
SEO management
Local search, Google Business Profile and technical SEO managed month to month, reported in calls and booked jobs rather than rankings.
- Google Business Profile set up properly and kept current
- Technical fixes: speed, indexing and structured data
- A monthly report in calls and booked jobs, not rankings
- Service 03 Paid ads
Paid ads and performance marketing
Google Search, Local Services Ads and Meta run against cost per booked job, with tracking that ties each dollar to a phone call.
- Google Search, Local Services Ads and Meta campaigns
- Call and conversion tracking tied back to booked jobs
- Regular search-term and budget review against cost per booked job
- Service 04 Revenue leaks
Revenue leak remediation
We find where inquiries, estimates and booked jobs fall out of your process, show you the arithmetic, and fix the ones worth fixing.
- A review of missed calls, after-hours cover and response times
- An estimate follow-up process your office can actually keep
- What each leak puts at stake, worked from your own numbers
Where the money goes
Much of it can leak after the ad has already done its job.
A paid job travels a path: from the click, to the call, to someone answering, to an estimate, to the schedule, to the invoice. Every step is a place where work you have already paid to attract can fall out. None of it shows up on an ad report.
- 01
Ad click
A homeowner taps your ad, map listing or site.
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Leak 01
Untracked ad spend
Clicks you pay for with no record of which ones rang the phone, so the campaign that works looks like the one that doesn't.
- 02
Call
The phone rings, or a form comes in.
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Leak 02
Unanswered calls
After hours, on a roof, on another line. A caller who reaches voicemail can ring the next shop just as easily.
- 03
Answered
Someone picks up, or replies.
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Leak 03
Slow follow-up
An inquiry that waits until tomorrow for a callback is competing with whoever called back today.
- 04
Estimate
A tech or salesperson quotes the job.
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Leak 04
Unworked estimates
Quotes sent once and never chased. Nobody said no; nobody asked again.
- 05
Booked
The work goes on the schedule.
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Leak 05
Jobs that slip
Cancellations and reschedules nobody follows up, and invoices left open.
- 06
Paid
The job is done and the invoice settled.
We do not know which of these is your biggest, and neither does anyone quoting an industry average. The leak calculator works out what your unanswered inquiries put at stake from numbers only you have, and shows every step. It is at stake, not lost, because not every inquiry would have closed. The cost of a missed call walks through the same arithmetic with an invented example.
Where the money goes · Variant B
Five places a paid‑for job can fall out.
Follow one job from the click to the invoice. None of these show up on an ad report, and the numbers behind each one are yours, not an industry average.
- 01Ad click
- 02Call
- 03Answered
- 04Estimate
- 05Booked
- 06Paid
Leak 01 · between Ad click and Call
Untracked ad spend
No record of which clicks rang the phone, so the campaign that works looks like the one that doesn't.
We checkCall tracking tied to booked jobs
01 / 06
How we work
Audit, fix, then run it and measure it.
Three steps, in that order. The audit decides what is worth fixing; nothing gets built before we both agree on what it is for.
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Step 01
Audit
We look at how work reaches you today: the ads and their tracking, your Google Business Profile and site, and what happens to a call or an estimate once it lands. You get a written list of the leaks we found, ranked by what each puts at stake, with the arithmetic beside every figure.
- Read-only access where we can get it
- Your numbers, not industry averages
- Unknowns listed as unknowns
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Step 02
Fix
We fix the leaks worth fixing, biggest first. Some are ours to fix: pages, tracking, campaigns, your profile. Some are yours, like who answers the phone after five or who chases an estimate, and for those we set up the process and the tools rather than pretend software replaces a person.
- Changes agreed before they are made
- One leak at a time, so the effect can be seen
- Nothing you cannot keep running without us
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Step 03
Run and measure
Month to month, we run what we built and report in calls, booked jobs and cost per booked job. When a number stops moving, we say so and say why we think it stopped. If the work is no longer paying for itself, that shows up in the same report.
- Reported in booked jobs, not clicks
- Same measures every month
- No long lock-in
Trades we work with
Written for the way each trade actually gets work.
- HVAC Heating and cooling contractors living with no-cool calls in July and a quiet phone in April. Marketing for HVAC companies
- Plumbing Plumbing shops where much of the work is an emergency and much of the rest is a quote someone has to chase. Marketing for plumbers
- Electrical Electrical contractors balancing service calls, panel upgrades and EV chargers against permit timelines. Marketing for electricians
- Roofing Roofing companies with large tickets, long decision cycles and storm-driven demand spikes. Marketing for roofers
- Landscaping Landscape contractors selling recurring maintenance and design-build projects on the same website. Marketing for landscapers
Free tools
Check your own numbers before you talk to anyone.
Calculators and checklists that run in your browser. Nothing you type is sent to us or stored.
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Free tool
Revenue leak calculator
What your unanswered inquiries put at stake each month, from your own numbers, with the arithmetic shown.
Read more -
Free tool
Cost per booked job calculator
Turn ad spend, leads and booking rate into cost per booked job, break-even cost per lead and return on ad spend.
Read more -
Free tool
Markup and margin calculator
Price a job from its costs and the margin you need, and see why a 50% markup is not a 50% margin.
Read more -
Free tool
Google Business Profile checklist
A scored checklist of the Google Business Profile fields and habits worth getting right, in our priority order.
Read more -
Free tool
Review request message builder
Write the text and email you send after a job to ask for a Google review, in your own voice.
Read more -
Free tool
Website conversion scorecard
Score your homepage against the questions a homeowner asks in the first five seconds.
Read more
Before you call anyone
Put a number on your biggest leak in two minutes.
Three numbers you already have: your average job, the inquiries that got no reply last month, and your close rate if you know it. The calculator shows every step.
Why Alumic
Two people who would rather show you the working.
Alumic is Trevor McReynolds and Rodolfo Cervantes. The way we work follows from a short list of values we wrote down and hold ourselves to.
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01
Your numbers, not industry averages
Every figure we show you comes from your call logs, your job records and your ad accounts. Where you have not told us something, we leave the number blank rather than fill it with a benchmark.
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02
The arithmetic is on the page
Each estimate comes with the working, so you can follow it, dispute it and rerun it yourself. Revenue that might have closed is labeled at stake, never lost.
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03
Measured in booked jobs, not clicks
Impressions and rankings are inputs. The measure is whether the phone rang, whether someone answered, and whether the job made it onto the schedule.
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04
No long lock-in contracts
Scope and terms are agreed in writing before work starts. We would rather keep you because the numbers justify it than because a contract says so.
Start here
Send us one month of call logs. We'll show you where it leaks.
Your trade, your market and what you spend to make the phone ring is plenty to start. We reply within one business day, Pacific time.
From the blog
Field notes
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The first ninety days of fixing revenue leaks
What a revenue leak engagement looks like week by week: counting first, fixing the leak nearest the phone next, and measuring before anyone claims it worked.
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Electrician lead sources compared
Referrals, Google Business Profile, Local Services Ads, Search ads, lead marketplaces and builders: how each lead source behaves for an electrical contractor.
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A call-handling scorecard
Ten questions to grade how a home-service office handles inbound calls, what good looks like for each, and how to check it with data you already have.
FAQ
Working with us
Who do you work with?
Owner-operated trade contractors: HVAC companies, plumbers, electricians, roofers and landscapers. Usually a business where the owner still sees the phone bill and the ad invoices, and wants to know what each one actually brings in.
Where are you based, and where do you work?
We are in Los Angeles and work with trade contractors across California. If you are somewhere else, write anyway and tell us where you are; we will say plainly whether we are a good fit.
How do you measure whether it is working?
In calls, booked jobs and cost per booked job, taken from your call tracking and your own job records, not in clicks, impressions or rankings. Where a number cannot yet be tied to a booked job, we say so, and fixing that tracking is usually the first piece of work.
Will I be locked into a long contract?
No. Scope and terms are agreed in writing before any work starts, and there is no long lock-in. We talk about cost once we know what the work is, and we would rather you stayed because the numbers justify it.
Do I need a new website?
Not necessarily. We start from the site you have. Often the fixes are pages, copy, tracking and speed rather than a rebuild. If a rebuild is the better call, we will explain why and you decide.
How quickly will I hear back?
We reply within one business day, Pacific time. A message sent through the form comes straight to the two of us, not to a sales team.
Contact
Tell us what
you're running.
Your trade, your market and what you spend to make the phone ring is plenty to start. We reply within one business day, Pacific time.
Direct
hello@alumic.agency